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what is ayedu?

AyeDu is the planning app for desi weddings

Desi weddings are where families and communities come together to celebrate love and carry on important traditions and customs for the next generations.

Unfortunately, 60-70% of desi weddings go over budget, and most weddings are cause for disagreement, family drama, and unmet expectations.

What’s more, 80% of desi weddings are planned DIY-style, but none of the existing planning tools were built with the complexity of multi-day desi weddings in mind.

AyeDu is on a mission to change how desi weddings are planned, so they don’t end in family drama, missed deadlines, unfulfilled wishes, blown-out budgets, and missed opportunities to incorporate important traditions.

Groom lifting a bride

With Ayedu, you can oversee, orchestrate, and organize all your plans, family members, and cultural traditions in a single app.

Plan multiple wedding events at once, bring family members and friends into the planning loop, and go through the planning journey with less stress, more time on your hands, and within budget.

With a thoughtful and organized planning journey, vetted vendors, and great respect and understanding for South Asian wedding culture and traditions. AyeDu is simply the best way to plan your desi wedding.

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Vinita Gupta
Founder & CEO

A visionary entrepreneur and changemaker with a passion for creating solutions that make life simpler and more meaningful. Over the past 28 years, I’ve built and led companies in energy, technology, and environmental science, always driven by a belief in innovation, sustainability, and purpose.

AyeDu was born from that same spirit — but with a focus on joy. Wedding planning is a massive, yet unstructured industry, often filled with stress, inefficiencies, and scattered communication. I wanted to change that by introducing systems and processes — supported by smart technology — to bring order, clarity, and collaboration into the experience.

Through AyeDu, my mission is simple: turn chaos into coordination, making celebrations easier, more accessible, and truly joyful for families everywhere. At the heart of everything I do is intentional leadership and a commitment to paying it forward. With AyeDu, I hope to give you more than just tools — I want to give you peace of mind, so you can focus on what matters most: celebrating love and connection.